A video is worth 1.8 million words. And you have heard about it close to a million times. Now it is time to get down to action. But, how to choose the right animated explainer video production company? Here are ten factors that you should keep in mind during the selection process.
1. Are they specialist in producing animated explainer videos?
There are thousands of video production companies but you need only the specialists to take care of your project. There are teams that do everything but specialized in nothing. Then there are live action video production companies. You may also find agencies doing quick template based videos. None of them may suit you. Go for only expert teams who are specialist in producing animated explainer videos. You also need to consider their experience level. Do not engage a novice team. Ensure the shortlisted teams have enough experience and expertise to deliver a high quality animated explainer video for you.
2. How does their portfolio look like?
Samples from recent past work are best testimonials of product quality of an animated explainer video production company. Check out their recent portfolio in details. Do you notice creative ideas and originality in their animated explainer videos in terms of storytelling, graphics and animation? Or do you see some template based work that has a lot in common with other videos generally found online. You know you want to go with someone that offers original work.
3. Are they affordable given your budget?
An affordable animated explainer video production company is difficult to find but not impossible. You should request quote from multiple video production companies and compare the quotes vs your budget, while keeping in mind the other factors being discussed here. Remember, while price should not be the only major factor in choosing the right animated explainer video production company, you should always weigh the value for money. Avoid super expensive video production companies unless you have a huge budget. Likewise, beware of cheap video production companies who might let you down with their poor service.
4. Do they have excellent customer reviews?
The kind of customer reviews an animated explainer video production company has would tell you the level of customer satisfaction they generally offer. Browse the internet to find reviews about the shortlisted companies. Go through not only their own websites and social media pages, but also multiple review sites. Check out if you could find some video testimonials from past clients. Video testimonials are more trust worthy than so called text reviews.
5. What is their team strength?
Team strength of an animated explainer video production company is important in terms of quality, on time delivery and over all reliability. Apart from expertise in each division i.e. script writing, storyboarding, artwork and animation, it is also required that the number of team member is enough to get the job done as expected, with all specifications and on time. There should not be a freelancer like situation where the project is delayed because one particular team member is unavailable for personal reasons. Moreover, there should be a quality controller in the team who can make sure the output is as expected.
6. Do they understand your business?
Every business is different than others. So is yours. So the animated explainer video product company that you choose must understand your business really well. They should be able to develop excellent understanding of your products and services, your target audience, your strengths and weaknesses and above all the goal you are trying to achieve with the animated explainer video. Otherwise, the whole experience with the video production would go awfully wrong.
7. How do they handle edit requests?
Edit requests are part of any animated explainer video production process and you cannot do away with it! However, not all animated explainer video production companies are open to make edits unless you make it part of the deal. Please check with them in advance that they would take care of your edit requests at every stage i.e. script writing, storyboarding, artwork designing, voice over recording and finally animation. If there is any restriction in terms of number of rounds of revisions or any other edit request, please ask them to clarify before you choose the right animated explainer video production company.
8. Do they offer fast and easy communication during project execution?
Communication during the project execution makes a lot of difference in terms of getting the expected deliverable within stipulated deadline. Your point of contact, ideally the project manager, in the animated explainer video production company should be easily accessible by phone, email, and messenger. Their communication skill needs to be excellent so that none of your instructions is lost in transition and you get the right animated explainer video as you visualized.
9. What is their turnaround time?
Any project that misses its deadline loses its value. So before you choose the animated explainer video production company for your project, ask for the turnaround time and see if that matches with your project deadline. It’s even better if you could get the turnaround time for every stage i.e. script writing, storyboarding, artwork designing, voice over recording and finally animation. Keep in mind edit requests may take extra hours/days and you should have enough buffer time to comfortably accommodate edit requests so that you get nothing but the best.
10. Who are some of the existing clients?
The existing client list of an animated explainer video production company gives you another way to understand their strengths. If their client list is not displayed on their website / online profile, please ask for the same. You may also want to go ahead and check reference with some of the clients. The more information you can get about how is the experience of being a client of a particular animated explainer video production company, before you actually become a client, the better placed you are to make the right decision while choosing the animated explainer video production company for your video.
The above mentioned factors should make your life easy while choosing the right animated explainer video production company. If you still need assistance, please feel free to contact us.