Videos now-a-days are probably the most consumed type of media and digital marketers are going crazy about how to create videos that the audience would grab easily. Here are some tips about how to make a great video for digital marketing.
Start with a captivating punch line
Punch line defines the value your business offers. Have a great punch line and use that at the beginning of the video. That way the audience gets an idea about what value they can expect from the video and will want to see the main content. A great video for digital marketing would grab the attention of the target audience towards the video in the first place. A boring start with no or a poor punch line can turn the audience off and they might leave the video immediately. Keep in mind, the punch line should not mislead the audience and they should not feel cheated.
Tell a killer story
The story is the main meat of any video.
So ensure there is a story, a meaningful story, an easy-to-digest story, a memorable story. Above all, a super cool story that touches the heart of the target audience and compel them to take the action you want. Remember, it’s a challenge to tell a complete story in 60-120 seconds, but that is crucial in capturing the mind share of the audience in a short span. The story should be unique yet believable. The story of a great video for digital marketing would address the need of the audience, making them believe that your product is the answer to their prayers.
Use attractive visuals
The quality of visuals plays an important role in making the video visually attractive and hence making it a great video for digital marketing. If it is an animated video, make the visual highly illustrative. Also use soothing yet impressive color scheme. If it’s a live shoot video, ensure high quality videography. However, the visuals should go well with the theme of the story. Remember, the objective is to win trust and engage with the audience. So please make the best effort to help the audience visualize your story and if you make the visuals resemble your brand, your brand identity is reinforced and the audience can ‘see’ you, trust you and engage with you.
Apply convincing audio
When there is no conflict between your ears and your eyes, your mind feels reassured and whole heartedly believes what it sees and hears. The point here is to compliment the visuals with relevant audio, which includes a convincing voice over and resembling sound effects. The voice modulation and the overall flow of the voice over demand special care to make the story sound authentic. Great audio makes it easy for the audience to understand and digest the story. The clearer they ‘hear’ your story, brand and products, the more trust you win and the more they engage with your business.
Emotion touches people the most and makes them take prompt action. Make use of emotions in your story if you want to make a great video for digital marketing. You may show them how bad the situation could be without your product and how safe and happy they could feel after using your product. Use humor and make them drool with laughter. It is even okay to make them cry if the story demands so. The bottom line is you have to make them ‘feel’ for you. When they are touched by your story, it is likely they would feel like doing something for you and that is when your call-to-action gets maximum chance of being clicked.
Have a clear call-to-action
Be crystal clear with your objective with the video and focus on a single objective. The story of a great video for digital marketing would try to persuade the audience to take a clear action which matches the clear single objective. If you try to achieve multiple goals with a single video, the audience may get confused and may not take any action, leading to the defeat of the very purpose of the video. So have a clear call-to-action for the video and make it easy to understand for the audience what you want them to do after they watch the video. If you have to achieve multiple objectives, create different videos targeted to each objective.
Display a catchy thumbnail
Before your audience hits the play button of the video, they look at the thumbnail and the title to decide whether they want to watch the video or not. So make the thumbnail super lucrative along with the title. Obviously, they cannot be deceptive or misleading. The thumbnail and title should match the actual video but make them so compelling that the audience is forced to play the video.
Now that you have received ample information about how to make a great video for digital marketing, you must be wondering about some examples of such videos. Please feel free to have at this page.