In today’s digital era, when the most viewed screen is the one of smartphones, it’s difficult to sustain the competition if you are not upholding your digital presence. In order to promote your brand and to boost your sales, you can not afford to turn your eyes off YouTube and Facebook as chances are high […]
Marketing is targeted towards whom? The customers, right? Then knowing your customer really well is a must if you want to make your marketing work. Understanding psychology and incorporating factors of human behavior into marketing strategy bring valuable insight to the consumer decision-making process. Understanding why people like what they like, hate what they hate, […]
Has Social Media Played The Correct Role In The Ukraine Crisis? As in Ethiopia, Iraq, Israel/Palestine, Libya, Myanmar, Sri Lanka, Syria, and other countries, people use digital platforms to document and condemn large scale human rights abuses during conflicts and war. Common people, influencers, businesses and Government agencies take to social media to protest against […]
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