LinkedIn is Facebook for professionals. It allows individuals to network and socialize with other professionals on the platform. The best advantage of using LinkedIn is a lower-level employee can get connected to a chief executive of a company if he wishes to. This is not a big deal and does not have any big process to follow and this feature has become a real game-changer for all professionals. With nearly 740 million members across 200+ countries, the platform has evolved to become more than just a portal for job seekers. Today, LinkedIn is the world’s largest professional network and an excellent destination for B2B marketers.
Once you’ve established a core following on the platform, it’s time to grow. Here are a few advanced tips for how to get more followers on your LinkedIn Page that will help your business expand and solidify its LinkedIn community.
1. Enrich your profile
The LinkedIn profile page is the foundation for your personal branding. Getting your LinkedIn profile working harder for you doesn’t have to take up hours of your time. Use the headline field to say a bit more about how you see your role, why you do what you do, and what makes you tick. Use the summary to tell your own story – so don’t just use it to list your skills or the job titles you’ve had. Once you’re flexing the full advantage of your LinkedIn profile you’ll be amazed what a difference it can make to you and your business.
2. Make a great first impression with your connection request
Your connection request should be courteous, professional, friendly, complimentary, and genuinely relevant. When trying to connect with a complete stranger, you need to give them a reason to click the accept button. Be relevant. Don’t be vague and say “we should connect” without offering a relevant reason. Mention something you share in common.
3. Engage with whom you want to connect
It works well when you get yourself familiar with who you want to connect. Engage with them before sending them a connection request. Like and comment on their posts. Like their comments on someone else’ posts. They will notice you, appreciate you and engage with you. Then when they receive your connection request, chance are high that they will accept it. Wait, keep engaging with them even after they accept your connection request.
4. Encourage team members to participate in LinkedIn Groups
Groups feature highly engaged conversations between people who are passionate about niche topics. When your company’s subject matter experts participate as genuine members of these mini-communities, it can help create awareness of your brand while also demonstrating its authority on key topics.
By encouraging every employee to publish on the LinkedIn platform, whether it is industry trends, the use of new tools or methods, best practices, or even a response to the latest viral story on social media – the platform gives business leaders insight into what’s on their team member’s minds.
5. Launch a follower ad campaign
LinkedIn Page growth is a popular objective for brands advertising on the platform. Run a Dynamic Ad campaign using the Follower Ad format. Follower ads encourage members to follow your LinkedIn on desktop or mobile devices. These ads are tailored to each member as they feature their profile photo next to your company’s logo, plus their first name and your company name in the ad copy.
6. Encourage executives and prominent leaders to mention your page
The most prominent figures in your business serve as critical voices, and they often have large professional networks. When they frequently talk about and link to the company’s LinkedIn page, it helps drive traffic and followers.
7. Encourage engagement in your posts
When members engage with your Page content through reactions or comments, it helps expose that content to a wider audience (at times outside of your immediate followers). Consider what you can do to encourage thoughtful and substantive comments on your Page posts, and remember to comment back with something equally valuable. Threads with strong comment depth reap additional viral benefits.
8. Analyze your competitors’ Pages
You should review what others are doing on LinkedIn, not to copy their practices, but just the reverse: so you can identify what’s missing and provide something members won’t find elsewhere.
9. Create and maintain Showcase Pages
A Showcase Page is an affiliated extension of your company’s LinkedIn Page, designed to highlight a specific sub-brand, business unit, or initiative. Creating them develops multiple points of discovery and entry for your main page. Don’t dilute your LinkedIn presence by creating Showcase Pages for every product, or for different regions; it’s better to use it for only broader perspectives or business lines.
10. Coordinate with influencers
Co-creating content is a staple for many influencer marketing relationships. When deployed on LinkedIn, you can use this tactic for mutual benefit: the influencer gains recognition with your brand’s audience and vice versa.
11. Respond to every comment on your posts
Not every comment is worth replying to, but it’s a good idea to respond to thoughtful contributions in posts on your Page. Not only does this help drive higher feed visibility for the posts, but members will be more likely to follow a Page that actively engages its community.
12. Share job postings on your Page
LinkedIn is a very popular destination for job-hunting. Leveraging your Page for talent acquisition as well as marketing can open it up to new audiences.
By using the tips I have shared here, you will be able to grow your connections and followers and kick-start your LinkedIn relationships. It isn’t rocket science. Just follow the above-mentioned principles and watch your network grow.
The advantages of a great LinkedIn Page with a large and engaged following are innumerable. No matter where your Page currently stands, there are almost always opportunities for further growth and expansion. There’s no better time than today to start building momentum.
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