Marketing is targeted towards whom? The customers, right? Then knowing your customer really well is a must if you want to make your marketing work. Understanding psychology and incorporating factors of human behavior into marketing strategy bring valuable insight to the consumer decision-making process. Understanding why people like what they like, hate what they hate, […]
Has Social Media Played The Correct Role In The Ukraine Crisis? As in Ethiopia, Iraq, Israel/Palestine, Libya, Myanmar, Sri Lanka, Syria, and other countries, people use digital platforms to document and condemn large scale human rights abuses during conflicts and war. Common people, influencers, businesses and Government agencies take to social media to protest against […]
A Brief Overview of Social Media Marketing Social Media Marketing is the method of reaching out to your target audience (including existing and potential customers) via various online channels and through social networking sites in an attempt to establish an online presence that will help you sell your products well. Just like traditional marketing, the […]
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