As the real estate marketing sphere is ever-changing so you need to change your strategies to generate high-quality leads.
What could be better than real estate marketing videos?
Consumers are much more likely to engage with videos by liking, commenting on, or sharing them. As such, more and more real estate agents are using real estate video marketing.
If you are wondering how to master the art of the real estate video without getting lost in the process, read through the guide below on the best video ideas for you and your real estate business.
Real Estate Video Ideas
1. Realtor Introduction
An introduction video can put a face to the brand you’ve worked so hard to build. This type of video can help potential clients understand if your services are the right fit for their individual needs. You can use this on all internet platforms.
Even though this video introduces you and your services, you don’t want to make it self-centered. The information you share in the video must showcase how you can help potential buyers. If you do it properly, promotional videos can highlight the unique value you provide to your prospects, make them trust you, and potentially hire you as well.
2. Home-buyer Tips
First-time home buyers are often puzzled, and your tips may turn out to be a valuable resource for your prospects. Give information about how buyers can determine their price range, get pre-approved for a mortgage, the importance of a home inspection, how a contract works, how to negotiate, and much more. This will put your prospects at ease while portraying you as an expert in the field.
3. Home-seller Tips
You can make videos explaining how to price a home to sell, how to prepare for an open house, which is the best time to sell, even ways to make your landscaping look good (curb appeal, first impressions, and all), or what should you fix before the home inspection period. Confirm yourself as a thought leader in the real estate space; this is the perfect opportunity to broadcast your services.
4. Client Testimonials
Create and share short individual testimonials online. Watching satisfied clients’ testimonials can work magic by building a proof of your skills and convincing your prospects that you offer the best real estate services around!
To create a testimonial video that speaks to your prospects, ask them to frame an answer to a few questions like:
– What made you want to move?
– How did you learn of us?
– What’s your life like after moving to the new home?
– Would you recommend us to others, and why?
Request them to click some cool pictures while enjoying their dream home, so you can showcase them in your video to build a connection and encourage prospects to contact you.
5. Property Listings
Keep these videos short, sweet, and to the point with high-quality shots of your property that show off a property’s best features.
A property listing video typically begins with an exterior shot of the property, highlighting its location and surroundings. The video then moves inside, showcasing the different rooms and features of the property, such as the kitchen, living room, bedrooms, and bathrooms. The video may also include shots of the backyard, balcony, or any other outdoor area.
To make the video more engaging, you can add background music, narration, and captions. You may also use drone footage to capture aerial shots of the property and its surroundings, providing viewers with a bird’s eye view of the area.
6. Market Updates
Market update videos are an essential tool if you want to keep your clients informed about the latest trends and developments in the real estate market. These videos provide valuable insights into the state of the market, helping your prospects to make informed decisions about buying or selling properties.
This video may talk about changes in property prices, supply and demand trends, interest rates, and economic indicators that affect the real estate market. The video may also include information about local zoning and building regulations, as well as upcoming development projects that could impact the market.
By providing valuable insights into the market, you can position yourself as a knowledgeable and trustworthy advisor who has their client’s best interests at heart. This can help you to establish long-term relationships with your prospects and lead to repeat business and referrals.
7. Frequently Asked Questions
Get creative and make videos on the most frequently asked questions in real estate. A typical FAQ video for the real estate market may cover a range of topics, including the home buying process, the home selling process, financing options, property valuations, and legal and regulatory requirements. The video may also address questions about specific neighborhoods or properties, providing viewers with valuable insights into the local market.
FAQ videos will also save time and effort for both you and your prospect. Instead of answering the same questions over and over again, you can direct prospects to the FAQ videos, which can provide comprehensive answers and explanations. This can help to streamline the buying or selling process and reduce the risk of misunderstandings or confusion.
8. Day in the Life
A Day in the Life video is fun if you’re looking to offer up a behind-the-scenes look at life as a real estate agent. Take your audience through your day, showing them how you market your listings or prepare for an open house.
The video provides an inside look at the fast-paced and dynamic nature of the job you do, showcasing the skills and expertise required to succeed in the industry. It can be an effective tool for you to showcase your work to potential clients and establish yourself as a trusted advisor in the real estate market.
9. Neighborhood Videos
People buy the location as much as they buy the house. And if potential buyers see a video about a subdivision they are interested in, the logical next step is to contact the agent that told them about it! So, provide information about specific homes, HOA rules, subdivisions, and appealing attractions to help them visualize what life is like in the area.
A great way to show people around the area is to interview people in the area.
Remember, being different is often better than striving for perfection. By using these nine video ideas, you can create unique and compelling real estate marketing videos that will help you generate high-quality leads and stand out in a crowded marketplace.
If you’re still looking for where to start, Digital Medio can help you do it all!