Do you wonder how to write blogs that rank on page one? If you want your blogs to climb to the top of search engine results pages (SERPs), then well-written, engaging content alone won’t do. You also need to focus on writing SEO-driven, keyword-focused content that attracts not only website traffic, but the right kind of traffic.
We’re sharing some essential tips on how to write blogs that rank on page one for creating SEO-friendly blog posts without sacrificing user experience and engagement, tips you can start using today. Digital Marketing specialists from Digital Medio tell you the secret:
1. First choose a trending & hot Subject
Staying on top of trending content gives you an edge. People are more likely to follow you and listen to what you have to say if you’re consistently sharing or producing quality content that your audience cares about. Bonus points for being among the first to share or comment on this content – you may be seen as a trend-setter or thought leader. Of course, finding content is the easy part. Finding content that’s actually trending – and by that I mean content that’s being widely shared outside of its circle of creators – is a little trickier.
2. Pick highly-effective keywords
If you want to cut through search result clutter and outrank your competitors, you need to target the specific keywords and phrases your potential customers are searching. To identify those hot keywords, head on over to the social platforms your target audience frequents and see what’s trending. Pay close attention to the exact phrases they use and monitor popular industry terms and topics. So, this is one of the key factors of How to Write Blogs that Rank on Page One.
3. Naturally integrate keywords throughout your posts
As you write your blog, your keyword and natural variations should be regularly interspersed throughout the post. Your primary keyword should appear in these key places:
- Headings and subheadings
- URL if possible
- Image alt text (search engines can’t read images)
- Meta description
Throughout the content
Remember that you’re writing for humans, not search engines. Focus on engaging readers with a natural writing style that takes their needs and interests into account.
4. Link to influencers
As you build out your blog post, don’t be afraid to link to other articles or blogs. Linking to applicable and reputable websites not only offers blog readers additional reading material to expand their knowledge, but it also shows Google and other search engines that you’ve done your research. And the blogger or writer may even return the favor and link to your site.
5. Aim for scanable, longer posts
In an age of short attention spans (average of 8 seconds for humans), you would think shorter blog posts are the way to go. But search engines actually prefer longer, in-depth blog posts.
6. Don’t forget internal links
Linking to other pages or blog posts on your website helps search engines crawl your website and create a more accurate sitemap. It also helps your audience discover more of your content and get to know you as a trustworthy, credible source of information. Internal links to other valuable content keep users on your site longer, reducing bounce rate and increasing your potential for a conversion.
So, from the above six tips now you know how to write blogs that rank on page one. I would love to know if you want to add anything to the list.