Email marketing is still one of the most effective online marketing tools. Any business that is serious about their email marketing strategy should focus on collecting new email addresses on a regular basis. While it is a common practice to have an email subscription option on the website, clearly this is not enough to attract enough email addresses. Let’s check out the most effective ways to grow email list.
1. Relevant Case Studies
Case studies that are relevant to your ideal clients tell stories that they want to listen to. The challenges in the case studies should be similar to the challenges your ideal clients are facing and the solutions offered should help them deal their own challenges too. This makes case studies lucrative to your ideal clients who would be tempted to sign up as your subscribers.
2. Quick Guides or Cheat Sheets
Find a common challenge for your ideal clients and develop a quick step by step guide on how to overcome that challenge. This would help your ideal clients avoid the hard work of researching or trial and error. Instead they would get a ready and easy-to-understand cheat sheet that tells them the exact steps to solve their problem. Since the quick guides or cheat sheets tend to make their life easier, chances are high that your ideal clients would subscribe to your email list. So consider creating a cheat sheet as one of the ways to grow email list.
Generally people like live interaction with a real person. Webinars give that opportunity to you to connect with your ideal clients on real time. If your webinar promises to give away effective insights, ideas and strategies to solve a problem that your ideal clients are facing, many people would want to subscribe for the webinar. However, keep the webinar short as people hesitate to commit for longer period of time they need to invest for your seminar.
eBooks are one of the most popular ways to grow email list. The reason? Who does not like to get a free book on a subject they are interested? Find a topic that your ideal clients are interested in and create an eBook on that topic. It does not need to have too many pages. But it does need to be informative, illustrative and well designed. If your eBook promises real value, your ideal clients would be ready to subscribe to your email list.
In the age of information overload, people look for something that is easy to remember and follow.
Checklists serve this purpose to a great extent. Figure out what are some of the common tasks your ideal clients need to perform and create checklists of those tasks. The objective is to make their life less difficult with the help of the checklists. Subscription should go up with the use of Checklists.
6. Resource Library
If you know your ideal clients well, you would also know what kind of resources they would look for to run their business and life smoothly. Create a resource library and keep adding useful content to it. Then ask them to sign up to the library in case they want those useful resources. Creating resource library as one of the ways to grow email list would also help you position yourself as a thought leader in your domain.
Write useful articles on your blog on a regular interval. Each article should aim to make life easier for your ideal client. Have a subscription opt in for blog updates. This would make your ideal clients sign up for the subscription as won’t want to miss any of the useful articles you are going to post.
Apart from the above mention 7 effective ways of grow email list, there are many other ways that might come in handy for you. The effectiveness of each way to grow your email list depends on the nature of your business and your target audience. In case you want to learn more or need help in growing your email list, you may contact us here.
About the Author: Sudipta Kundu (popularly known as Sam Sudipta) is the Founder of Digital Medio, an agency that offers Content Creation Services for marketers. Digital Medio specializes in video production, brand collateral design, social media content creation, blog writing & blog management, website design & development, mobile app development & digital marketing consultancy.